Nnamdi, PhD, is Director of the Centre for Research and Enterprise at the Bloomsbury Institute London. His research interests straddle broad areas of marketing (consumer behaviour, arts, entertainment & film, sports) and entrepreneurship (corporate, diasporic ethnic minority, gender and social entrepreneurship). He has published papers in mainstream journals such as the International Marketing Review, International Journal of Entrepreneurship and Innovation, International Journal of Entrepreneurial Behaviour and Research, Journal of Environmental Management, and the Thunderbird International Business Review. He is author of “Digital Entrepreneurship in Sub-Saharan Africa” published as part of the Palgrave Studies of Entrepreneurship in Africa. Nnamdi is also a Fellow of the Chartered Institute of Marketing (FCIM), Fellow of the Chartered Management Institute (FCMI), and Fellow of the Higher Education Academy for England and Wales.